Matrix AI Platform
Matrix Ai, hereinafter referred to as MatrixAI, “we,” “our,” or “us,” offers a global Software-as-a-Service platform dedicated to conversational commerce, chat automation, and associated analytics. Safeguarding the confidentiality, integrity, and availability of all Personal Data entrusted to us is intrinsic to our corporate mission. This Privacy and Data Protection Policy (“Policy”) therefore explains, in a transparent and exhaustive manner, the principles and procedures through which we collect, process, retain, disclose, and protect information. The Policy reflects the requirements of the General Data Protection Regulation (EU) 2016/679, the California Consumer Privacy Act as amended by the California Privacy Rights Act, ISO/IEC 27001:2022, and all other relevant federal, state, and international privacy statutes and recognised industry standards. By accessing or utilising any component of the Matrix Ai platform, its websites, or its administrator portals (collectively, the “Services”), you acknowledge that you have read, understood, and accepted the practices articulated herein.
For the purposes of this Policy, the expression “Personal Data” designates any information that directly or indirectly identifies a natural person, as set forth in Article 4(1) of the GDPR or in analogous legislation. The term “Processing” encompasses every conceivable operation performed upon Personal Data, including but not limited to collection, storage, transmission, or erasure. The “Controller” is the natural or legal person that determines the purposes and means of Processing; in our commercial context this role is ordinarily fulfilled by our business-to-business Clients. Matrix AI acts as “Processor” whenever we perform Processing on behalf of such a Controller. A “Sub-processor” is any third-party entity that Matrix AI authorises to process Personal Data under a written agreement. The term “Client” denotes a corporate subscriber to Matrix AI Services, whereas “End User” refers to any individual who interacts with a Client through channels powered by Matrix AI technology.
This Policy governs three principal categories of Processing activity: